About Kellblog

Kellblog is written by software industry veteran Dave Kellogg on business-to-business (B2B) software. It covers topics related to starting, leading, and scaling software startups, including company strategy, financing strategy, go-to-market strategy, sales, marketing, positioning, messaging, and metrics.

Best-of Kellogg

See the Best-Of page for Kellblog greatest hits organized by topic.

Frequently-asked Questions

See the FAQ for background information on the blog and my advisory business, important disclaimers, and legal terms & conditions. If you want to contact me, there's a public email address at the end of the FAQ.

Check Out SaaS Talk

If you like Kellblog, check out my podcast, SaaS Talk with the Metrics Brothers, which I co-host with metrics guru Ray Rike.

About Dave Kellogg

I’m an advisor, director, blogger, and podcaster. I am an EIR at Balderton Capital and principal of my own eponymous consulting business.

I bring an uncommon perspective to enterprise software, having more than ten years’ experience in each of the CEO, CMO, and independent director roles in companies from zero to over $1B in revenues.

From 2012 to 2018, I was CEO of Host Analytics, where we quintupled ARR while halving customer acquisition costs, ultimately selling the company in a private equity transaction.

Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of MarkLogic, which we grew from zero to $80M over six years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues.

I love disruptive startups and and have had the pleasure of working in varied capacities with companies including Bluecore, FloQast, Gainsight, Hex, Logikcull, MongoDB, Pigment, Recorded Future, and Tableau.

I currently serve on the boards of Cyber Guru, Scoro, TechWolf, Vic.ai, and Widewail.  I have previously served on the boards of Alation, Aster Data, Granular, Nuxeo, Profisee, and SMA Technologies.